WOLLONGONG DEVELOPMENT ENSURES ALL CAN LIVE BY THE SEA


With the housing crisis reaching catastrophic levels, it has become imperative that governments, their housing bodies, property developers and architects look to alternatives to mitigate social housing waitlists and rising rental rates.

Wollongong’s Northsea development, the first mixed tenure project ever created in the Illawarra, is something of a flagship. A project developed by Traders In Purple and designed by Jackson Teece and Angelo Di Martino, 10 apartments have been purchased by the Land and Housing Corporation, with six owned by Housing Trust, with 38 two and three bedroom apartments able to be purchased by private buyers.

Northsea intends to be a community, not a tower. It will look to integrate people from all walks of life into the one place, something Housing Trust CEO Michelle Bain believes should be replicated everywhere on both a state and national basis.


“One in five of all new dwellings has to be secured and dedicated for affordable rental, that’s how big the crisis is, and the real crisis is in the lack of affordable rental housing, not how expensive it is to actually buy a home,” she says at a groundbreaking ceremony attended by NSW Minister for Planning and Minister for Homes, Anthony Roberts, NSW Land and Housing Corporation CEO Deborah Brill and Traders in Purple Directors Charles Daoud and George Geagea.
“We would love more developers and builders to voluntarily make contributions to that supply crisis, but where they don’t then it should be legislated through a combination of both incentives by way of waiving some of the DA fees and costs and charges.”


Traders In Purple is a multi-award winning national property and construction group with a pipeline of $4 billion. 80 percent of the company is in the private sector with 20 percent in partnerships, with 15 percent of those partnerships carried out with the NSW Government.

Traders Director George Geagea sees creating a community as a challenge, but one he believes the developer will accomplish with applomb.
“We thought to ourselves, how on earth would we mix private with social and affordable all in a seaside suburb with apartments to the value of $2.5 million? So for us it was a challenge, but also an opportunity to create more affordable and social homes, which is essentially the charitable part of our business,” he says.
“It isn’t about creating shelter for luxury residents, it’s for those most in need.
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